Marketing 101 for coaches!
Wed, 26 Aug
|Zoom
If you’re a coach, consultant, or trainer who’s great at helping clients but unsure how to consistently attract them, this webinar is for you. Marketing Nice Guys co-founders Tim Ito and Boney Pandya will walk you through the core marketing fundamentals you need to grow a sustainable practice.
Time & Location
26 Aug 2026, 16:30 – 17:30 SAST
Zoom
About the event
You’ll learn how to think about marketing not as random tactics, but as a cohesive system and funnel that guides potential clients from first discovery all the way to becoming loyal advocates. Using coaching-specific examples, Tim and Boney will show you how to connect your message to the real emotions and challenges your ideal clients are facing.
In this session, we’ll cover:
- Understanding your audience at a deeper level: demographics, challenges, and the psychographics that drive decisions (like fear, ambition, and confidence).
- Building a compelling brand narrative so your coaching practice clearly communicates who you help and why you’re different.
- Seeing marketing as a system and funnel, not one-off ads—how each touchpoint works together to move prospects toward a “yes.”
- How coaches actually get discovered today: showing up through content, SEO, and AI-powered search (including Generative Engine Optimization).